Workforce Development Program Branding & Advertising Campaign (Udc)
The African Union works to address the various political, social, economic, health and developmental challenges of the African continent. A core tool in this challenge has been to engage the African Diaspora. We built a brand for the African Diaspora Health Initiative (ADHI) with the goal of bridging the gap between Africans on the continent and those in the Diaspora working in healthcare. The brochure employs a warm palette and array of healthcare images, all chosen to appeal to a specific healthcare audience. The new brand was very well received at the launch of the ADHI during Congressional Black Caucus Week.