University of the District of Columbia
The University of the District of Columbia needed a revived image that would draw more new students to the diverse institution. Our strategic approach to the redesign of the various publications included a thorough communications analysis which resulted in an integrated marketing strategy, series of photo shoots, revamped content and trend-setting design. Rich sepia images, lively color and inviting copy capture the essence of the school’s history, uniqueness and mission. These newly-branded materials for a diverse audience position the University as an institution dedicated to providing unmatched opportunities for personal and professional advancement.