Charles County Public Library


As a library system whose mission is to create opportunities for the community to engage, discover, and learn, the Charles County Public Library in Southern Maryland sought to develop a new brand identity that captured its values, mission and transformation over the years.

The new brand needed to convey CCPL’s passion for fulfilling its mission; the magic of libraries; as well as the realization of possibilities and the knowledge that users gain from the library. The new brand needed to express that by being inclusive, dynamic, current, and providing a sense of unity and stability for the community.

Over the course of several months JBK worked with CCPL staff to develop a cohesive brand identity which met the library’s goals and objectives. Through an extensive process of research, brainstorming and concept development, JBK Brand Design created a brand for the Charles County Public Library which helps the organization better tell their story to a diverse and growing community.